Yesterday, JinnyboyTv Channel on YouTube released their latest work: Only in Malaysia, which was a really good watch. When I explored deeper into their channel, came across the video called My Generation, and I have to say, it was a really good video. Very well done!
Not surprisingly, it became one of the most shared video on the Malaysian Channel when it was released. Ultimately, what contributed to that was the fact that the video touches the heart of the generation (late 80s to early 90s) and that we can relate to it. It makes us want to share it even without the social sharing buttons. Brings to another point which is important, we have to help our users or anyone who use our product and services to express themselves, and give them a reason to share them with their social networks.
Pinterest, which is the fastest growing website of all time, does this very well, and is definitely something that everyone can learn from.
- Create something that your target audience can relate to and understand.
- Help your users express themselves, and give them a reason to come back.
This represents an personal opinion. If you have read this far, you should definitely follow me on Twitter.