A good read by Spencerfry [http://spencerfry.com/from-business-guy-to-programmer]:
That’s not to say that the Business Guy is never overwhelmed with work. And if someone says “you just gotta hustle more, there’s always something for the Business Guy to do,” yes, that’s true, but I’m talking about relative value. Often one hour in code or design makes more difference than one hour in business hustling. Not always, but quite often.