Launching your product

It is common for us to be emotionally attached to the product we have spent weeks or months building. Because of that emotional attachment, we tend to forget this: we are probably the only ones in the world who care about the product. While this is commonly shared and told by those who have been there and done that,  nobody cares about your product. So, don’t let any minor details slow you down in pushing that “launch now” button.

You would probably be thinking to nail everything right to its details and to build the best product for your customers. Remember, there is no such thing as perfection. Product goes through a constant process of iteration. The following picture probably wont happen:

“Launch the product, share on Facebook, 100+ shares, local tech blogs picked you up, hit top 10 on hacker news, 10000 page views, 5% conversion, 500+ sign ups per day!”

It probably looked more like this:

“Launch the product, share on Facebook, 5 likes from your best friends, submit post on Hacker News, begs friends to upvote it, 100 total page views, 3-4 sign ups from potential competitors.”

The fact is, growth and sales is a fine combination of: Great product complemented by great features + nailing UX (in terms of conversion) + community empowerment (more on this another day) + top notch customer experience and satisfaction + affordable pricing + product/market fit + speed to market/execution + a bit of luck.

So launching the product is just step 1 and makes up only a tiny fraction of the full equation. Your product doesnt just end after you launch it, in fact, it just started. And it is disheartening sometimes that there are founders whom hold back their v1.0 launch because they want to perfect a certain product feature or perfecting the font size.

So startup founders, get your minimum presentable product (i dont believe in minimum viable product) out now and just launch it, and iterate with the feedbacks from your customers who might care about it. The magical moment when your website is live, will last for 1 minute (okay maybe 5 minutes) and that’s about it. Once you launch, there are a lot of things to optimize: pricing, features, sign up page, UI, some bugs here and there. Don’t perfect the product to its details because you might end up changing them again based on actual customer feedbacks. Focus on getting feedbacks and focus on providing your customers with the best experience.

Best way to do this: have a strict schedule and stick to it. If it is agreeable from the beginning that the product is to be launched 2 months later, launch it regardless. This is very important to cultivate the sense of discipline in the team. Any delay in schedules will be used as future “references” or act as a precedence. As a result, future urgency will be taken less seriously.

I’ve sticked to my schedule. Got it launched in 2 months, from inception of idea, to single handedly secured 30+ partners, to UI/UX, product development, pricing strategy, marketing and working with a designer and a developer.

And yes, nobody cared about the launch yet.

We must all suffer one of two things the pain of discipline or the pain of regret and disappointment Jim Rohn

You should follow me on Twitter:  @Jackyyapp


One thought on “Launching your product

  1. Bryan Lee says:


    > I’ve sticked to my schedule. Got it launched in 2 months, from inception of idea, to single handed secured 30+ partners, to UI/UX, product development. And yes, nobody cared about the launch yet.

    and I thought startup kit was an team effort! lots to learn from you bro especially the part on following the schedule!

    #greatwork 😀

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