[Startup to Watch] Module-review

Module-review is the brainchild of Jace Liew (apparently I can’t find his Linkedin Page).

Idea: Listing of all available modules in various tertiary education institutions in Singapore and allows students to review the modules. Value adding to students because they can hear personally from other peers that did the particular module before.

Revenue Model: Advertising on the site. Just heard the presentation from the founder yesterday on the CS3216 pitch and he shared that currently he has 27000 page views per day. This is amazing.

Thoughts: 

  • Never knew module review is getting so much traffic each day. And the traffic that comes to the site are mostly students from the tertiary institution or those from the education industry. Lets add on “Singapore” into the traffic demographics. In other words, if you want to reach out to tertiary students in Singapore effectively, you can count on module-review’s reach.
  • Having mentioned that, various advertising opportunities came to mind: Tuition agency who needs university tutors, online book stores giving out a promotional sales looking to reach out to students, professionals looking for students to help out, overseas education institutions who wants to promote their education system to students. All of these could effectively place their ads with module-review.
  • Also, the site can develop their model (which the founder is currently doing right now). Pre-uni career planning for students, post tertiary advices and career paths, job portals providing employment opportunities are just a few possible directions that the site can evolve into out of the many possible directions.
  • Not very sure how the founder market the site (although not much marketing effort needed since the site has been publicized through word of mouth) but to ensure that the site can continue growing, it is critical to get more user reviews on the site on the various modules posted there. Most of the modules that are reviewed are those that are popular while there are many reviews that are not reviewed and this could be detrimental in the long run. Maybe the founder should introduce some mechanics into the interface to motivate users to post reviews.

Potentials: 5/5
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Super excited for the site and see what it gradually evolved its revenue model into. Currently there are 1,831 reviews on 9883 modules and counting.

Anyways did a quick google on Niche Traffic but turned out that there isn’t a proper definition coined to it. Niche traffic refers to traffic from niche groups that visit your website, and in the case of Module-review, the niche traffic are from the tertiary segment of the education system.

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