Author Archives: Jacky

About Jacky

Having spent one year abroad in Shanghai under the NUS Overseas College Programme, Jacky has an avid interest in entrepreneurship and web based startups. Besides writing for e27, Jacky is working on Lunchsparks, as well as running N-House, Singapore’s first entrepreneurial themed residence in NUS. He also do startupquote.sg and was part of the organizer of Startup Weekend Singapore 2012.

Different ways to look at media platforms and content timing

For the longest time, people have been differentiating media as old and new media. Old media includes print, traditional newsroom, radio, magazine, books etc, platform which exist before the internet. New media, of course, is everything that rely on Internet as a distribution channel. Eg: blogs, social networks, and increasingly, mobile as a platform.

I think we should stop thinking of media as old and new media, but start thinking about media that meets people where there are. For instance, in Singapore where people commute to work through bus or MRT, social network works in reaching out to them, because they are checking their mobile on the move. (Newspaper used to work too, because people can pick it up and read it on the go, but mobile killed it).

For Malaysia, where people own cars, these channels don’t really work, simply because you can’t read when you are on the go (though this is arguable for KL). All of a sudden, radio might be a good media platform to reach out to your audience. Perhaps that’s why radio hosts are more popular in Malaysia.

Another way to analyse which media platform to focus on is this: understand what your audience are doing at the different time during the day, and how can you best meet their needs.

For example, in the morning, people are looking for information that helps them succeed at work: weather forecast, traffic condition, news of the day (maybe stock?) etc. So in the morning, you should concentrate your messaging around these theme, which would then lead you to command a higher level of credibility among your audience (because you deliver actual value to them).

In the afternoon they are looking for information that helps them get through the day, especially light information or funny stuffs. At night they have more time to consume stuffs and share things, so save your “viral-able” articles for night time.

This is the time where they are more likely to engage in conversation too (might be different for different segments). Data also proves this point:

hourlycontentSo if you have a piece of content you are thinking of reaching a higher audience, night time would be a better chance, as there are more people online consuming content. Or when you are pushing your content, it will give you a new perspective if you ask: the audience you are trying to reach, what are they doing now? Are they on the move? Can they tweet/share your article on Facebook? Are they eating and socializing with their colleagues?

Also read: Here’s what’s happening in the content industry now

Incredibly rare to find these people

I’m on the look out for people to discuss content strategy with, and it is incredibly hard to find someone interested in this vertical.

These are some of the things I have been experimenting with. Happy to share results and exchange thoughts

  • Pageviews growth (increasingly, social referrals are getting more important because they are relatively easier to hack, as opposed to organic referrals through google. Its simple really: Google has been indexing content for way longer than social networks)
  • What are the distribution channels (forums, social networks, search engines)
  • Which distribution channel works 
  • Best organic search practices 
  • Google trend analysis (been using this but not sure if im missing out any best practices. Is anyone using them?)
  • Facebook news feed optimization (news feed is a better way to get eyeballs than facebook pages)
  • Content syndication (good for SEO value but traffic value might not be that high)
  • Twitter as a content distribution channel (I find Twitter has relatively low traffic value compared to FB).
  • Sources of News (mostly through social networks. Here’s an article worth reading by Mark Cuban: Is Search Changing?)

You know how to reach me. :) Twitter’s @jackyyapp and email’s jackyyapp@gmail.com

The fear of losing things you earn

Reaching a stage of my life where I will have to make big decisions soon. Came across a blog post by a friend, which is very very timely:

“When you’re making decent money, don’t let money infuse you the fear of losing money. For now you have so much more to lose. But you didn’t realize you might not deserve that much money at the first place.

People often times undermine the market condition and pure luck, and highly correlate the money they earn to how good they are.

After all you can’t really compare how good a teacher is to how good a software engineer is.”

Wow. Strong words. Looking forward to the opportunity to work with you Huy!

There are too many things you have to do

Had the chance to hear the cofounder of Qunar Douglas (Malaysian!) speak at an invite only event.

Screen Shot 2014-01-12 at 9.32.40 pmQunar is China’s #1 travel search engine. In 2011, Qunar was acquired by Baidu, which later owned 60% majority share in Qunar. The acquisition was done at $306M. Earlier In November 2013, Baidu listed Qunar on the stock exchange, raises over $167M on the public listing.

Impressive, considering that Douglas was a foreigner whom conquered the chinese market.

Couple of takeaways from Douglas:

  • If you dont feel like everyday you have 50 things to do for your startup, and when you go to sleep, you have accomplished 55 of them, you are better off working for a corporate
  • How often do you pitch? 110% of the time. Pitch to everyone about your company.
  • Qunar grew through partnerships. Spending on marketing was minimal.
  • How to stand out from competitor: out execute them.
  • Team is important.

Main takeaway: execution.

 

There are too many events around

Too often have I came across this from Singapore entrepreneurs: There are too many events around, and they always see the same faces.

I always respond the same way: “Yes and No.”

Yes

Yeaps there are a lot of events you can attend and all the formats are almost the same: listen to speaker, mingle and chat, casual networking, panel discussion etc. For entrepreneurs who have been to 5-10 events in 2-3 months, most likely you would see the same faces. And then you would feel that the tech scene is small and there are just too many events around.

No

But it is necessary. If you feel that there are too many events around, good for you. But there will always be new events. Simple demand (event) and supply (attendees): Every month, there will be new influx of new entrepreneurs in the scene. They might be new in town. They might just be visiting. They might have just converted to the dark side of starting up. They might have just graduated from University.

And these are fresh new supplies.

Just as the old supply like yourself exits the “event networking” space and focus on your startup (hopefully), new supplies come in.

Just as there will always be new event attendees, there will always be a need for organizers to organize events.

If you have networking event fatigue, take a break for 4-6 months, and then attend one, Im sure there are new friends to be made in the ecosystem.

What are you doing about it

Was speaking to my colleague earlier today. He mentioned that getting a property is hard in Singapore. You will sink into an ass full of debt and live a miserable life trying to repay them off.

“This is just wrong. How can we live like that for the rest of our lives?” he said.

Then the question I asked him was, what are you doing about it? 

Of course, there was a moment of silence. 

If we are unable to break down our solutions into actionables, we are going to end up living the rest of our lives like everyone else.

Another thing we can and should do is, give ourselves a timeline. For example: Go ahead and get a property and then make sure that you repay the debt in say 10 years, or say, flip the property in 5 years.

Related: Actionable goals